The Canada Media Fund (CMF) partnered with industry leaders to present 65 specialized events throughout Canada and internationally in 2014-2015. These partnerships are valuable opportunities for the CMF to gauge the current state of the industry, inspire new ideas, foster industry innovation, and promote Canadian content and talent.
The CMF’s partnership strategy focuses on building stakeholder relations, marketing the CMF brand, gathering and disseminating industry intelligence, promoting successful content, developing business opportunities to support coproduction and communicating key messages to the industry. It is also designed to support the CMF’s strategic objectives and contribute to the consultation process by allowing stakeholders several opportunities to meet with CMF representatives.
The CMF conducted a complete review of its 2014-2015 partnerships to assess which events best align with the CMF’s objectives. The CMF applied a Partnership evaluation frame of reference to assess the impact of partnerships.
The CMF also conducted an assessment of industry events in national and international markets by a selection of CMF-funded producers to gather their insight into which markets are best for their business strategies. The qualitative survey focused on three content streams the CMF regularly partners with: documentaries; children’s programming, including animation; and transmedia projects, including games. The review included current CMF partnerships as well as international industry events the CMF has not partnered with up until now, totaling 93 events (24 documentary, 48 children’s and youth, 21 transmedia) evaluated. Drama producers will be surveyed in 2015-2016.