2014-2015 ANNUAL REPORT

State of Syn integrates traditional sci-fi storytelling with an immersive transmedia experience.

Audience Results - Digital Media

The following tables report digital media usage for all projects reporting in the 2014-2015 fiscal year. The metrics identified below are as follows: Total visits, total unique visitors, total pages viewed, as well as average duration per visit within each language and genre. 

The CMF continues to refine its collection of data. This year’s process included eliminating data formerly collected from additional tools such as Google Analytics and Adobe Site Catalyst and focusing exclusively on the collection of data through one single source, comScore Digital Analytics. While fewer overall projects are being collected as the CMF transitions to reporting from one single data source, comScore dataset for fiscal 2014-2015 shows generally consistent themes compared to last year’s data.

ENGLISH

Last year’s Children’s & Youth category, which was being collected through a combination of tools such as Google Analytics, Adobe Site Catalyst and comScore, reported an average duration per visit at 7 minutes. This year, in Children’s & Youth, comScore reported a slightly lower average time spent at 6:35 (min:sec) per visit, including 4.4M visits (sessions). In Documentary, funded projects reported average time spent at close to 2 minutes, which falls slightly under last year’s 2:30 per visit. Drama reported fewer projects using comScore data but maintains a session length of 2:01 per visit, slightly below last year’s 2:30 per visit.

FRENCH

In spite of fewer projects reporting from one data source, Children’s &Youth has risen from 1.5M to nearly 1.7M total visits. Time spent declined from 6:40 to 5:14.  Documentary generated a steady rise in visits from 745K to 816K with the exact same average duration of 2:15 per visit.  Drama increased to an average duration of 4:13 per visit compared to 3:04 last year and substantially increased its visits from 2.7 M to 5.3M.  Variety & Performing Arts also maintained a steady average time spent of 2:42 as compared to 2:30 last year. Visits have also risen from 1.4 M to 1.7M.

ABORIGINAL 

This year, Variety and Performing Arts as well as Children’s &Youth are reporting higher visits than 2013-2014. With specific reference to  Variety & Performing Arts, the number of visits increased by 200K, resulting in 939K total visits with a slight increase in average time spent at 4:18 from the previous 4:10 per visit. Documentaries declined in average time spent from 4:00 to 2:15.

DIVERSE LANGUAGES

Dramas reported the highest number of visits in Diverse Languages at 127K visits combined with a 3:29 average duration per visit. Documentaries reported 1.7K visits with a supported average time spent of 1:37.

EXPERIMENTAL

Experimental projects reported an average time spent of 1:46 in 2014-2015, a decrease in time spent from the previous year at 2:16.

 

  Sessions (#) Unique Visitors (#) Pageviews (#) Time Spent (h:mm:ss) Average Duration (mm:ss)
CONVERGENT 16,113,159 8,969,285 90,307,607 1,223,711:22:38 04:33:00
Children’s & Youth 6,138,757 2,837,335 63,902,539 635,192:32:27 06:13:00
Aboriginal 7,135 5,093 17,742 339:12:53 02:51:00
Diverse 269 206 1,208 15:12:40 03:24:00
English 4,437,307 2,012,734 56,250,348 487,204:08:21 06:35:00
French 1,694,046 819,302 7,633,241 147,633:58:33 05:14:00
Documentary 1,507,310 1,196,993 3,447,415 52,477:15:10 02:05:00
Aboriginal 4,693 3,441 9,493 176:08:26 02:15:00
Diverse 1,659 1,457 3,600 44:39:16 01:37:00
English 685,091 545,722 1,395,106 21,600:09:45 01:54:00
French 815,867 646,373 2,039,216 30,656:17:43 02:15:00
Drama 5,804,426 3,482,394 15,392,078 391,504:01:42 04:03:00
Diverse 127,486 87,984 294,615 7,408:59:16 03:29:00
English 389,030 261,100 895,245 13,062:20:27 02:01:00
French 5,287,910 3,133,310 14,202,218 371,032:41:59 04:13:00
Variety & Performing Arts 2,662,666 1,452,563 7,565,575 144,537:33:19 03:15:00
Aboriginal 939,379 313,221 2,854,243 67,203:15:56 04:18:00
Diverse 74 39 2,654 24:30:26 19:52:00
English 14,271 11,980 26,397 339:20:19 01:26:00
French 1,708,942 1,127,323 4,682,281 76,970:26:38 02:42:00
EXPERIMENTAL 70,266 54,664 125,495 2,070:15:15 01:46:00
English 70,196 54,600 125,359 2,068:44:29 01:46:00
French 70 64 136 01:30:46 01:18:00

 

DIGITAL MEDIA REPORTING COMPLIANCE

The CMF is continuing to pursue the goal of full compliance for digital media reporting through enforcement of the comScore tagging requirement for digital media projects. As of June 2015, 62% of Convergent and 55% of Experimental projects have been tagged (all CMF-financed projects dating back to 2010), with the levels of compliance growing year after year.

Note that while a project may be funded in a particular fiscal year, it may take a number of years before the project is completed and released to market. As such, it may take several years before tagging compliance is achieved by a given project. This reality is illustrated in the table below, where projects from 2010-2011 and 2011-2012 have achieved higher levels of compliance than projects from 2014-2015. 

 

Digital Media - Total Number of Projects Reporting 

  Total 2010-2015 2014-2015 projects 2013-2014 projects 2012-2013 projects
 
2011-2012 projects
 
2010-2011 projects
  # % # % # % # % # % # %
Convergent 594 62 32 14 143 67 181 81 145 82 93 79
Experimental 116 56 10 21 22 63 24 62 29 64 31 74
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