The CMF instituted a requirement in 2012-2013 for all funded projects to report on sales in order to obtain more consistent information on the success of CMF projects. The first substantial results have been received and are explained in greater detail below.
These sales are outside of the production financial structure and have been reported after delivery to the first broadcast window. Note that there is no independent means of verification of reported results. The statistics below are based on the fiscal year of funding.
The 2012-2013 funding year is the first year to date with a sufficient sample size of reporting. 44% of funded television projects from 2012-2013 have reported. 36% of that 44%, or 74 projects, have reported sales revenue. 64% have reported no sales revenue to date.
A total of 72 projects with sales revenues are English or French, and 2 projects are Aboriginal. 49% (35) of English and French projects with sales revenue are English documentaries. 19% (14) are English dramas.
# of projects with sales recorded
|Children's & Youth||Documentary||Drama||Variety & Performing Arts||Total||Children's & Youth||Documentary||Drama||Variety & Performing Arts||Total|
The total amount of sales reported from 2012-2013 projects was $66.7M (all languages). 85% of all sales revenue was for English drama projects. The range of sales revenue reported per English drama project as of the end of 2014-2015 (reporting is cumulative) was from $1K to $21.5M. The range of sales revenue reported per project for English documentary was under $1K to $731K. The 5 projects reporting in English Children’s and Youth received a range of $4K to $1.7M. French drama had 9 projects representing 2% of total sales revenue reported. The range of sales reported per project by French drama was $11K to $817K.
In 2012-2013 projects reported sales to a wide variety of territories that covered the globe. The territories were as specific as Germany or as broad as the world excluding Canada. For statistical purposes the sales were aggregated by continent in the chart above. Multiple continents (e.g., Europe and Asia) in one reported sale were included in Worldwide. The specific country with the greatest value of sales outside of Worldwide, Canada, and the US, was Germany with over $2M in sales reported.
Next year, it will be possible to show comparative results from two years of reporting.
All projects funded by the CMF in the Experimental Steam in Production and Marketing activities were required to report on sales since the inception of the stream. At this point, there are three years of funded projects with substantial sales reporting available. As with television, note that there is no independent means of verification of reported results. The statistics below are based on the fiscal year of funding.
# of projects with sales recorded
|Game||Rich Interactive Media||Applications & Software||Total|
Although rich interactive media and applications record substantial sales, games report significantly higher revenue than any other type of project. As the sales reported in the latest period are cumulative, the earliest year would usually show the greatest revenue. However, the sales reported from 2012-2013 projects are higher than any previous year. Cumulative sales over the three-year period total $37.1M. One 2012-2013 project reported more than half that year’s sales. Seven projects reported more than $1M in sales within the three years of projects shown. Six were games and one was a rich interactive media project, all from different producers.
In keeping in line with previous years where sales were reported by collecting information from media, 35 CMF-funded projects were sold internationally across six continents. Of those, 60.0% were in the Children’s & Youth genre, 17.1% were Documentary, and 22.9% were Drama projects. The USA was the top buyer with 10 titles, followed by 6 titles to France, 4 titles to South Korea and the United Kingdom respectively, and 3 titles to each of Germany, Taiwan, and Thailand.
Children's & Youth
|Almost Naked Animals||1|
|Bo on the Go||2|
|Finding Stuff Out||1|
|Matt Hater Chronicles||1|
|Monster Math Squad||1|
|My Big Big Friend||1|
|Nerds and Monsters||8|
|The Adventures of Napkin Man||2|
|The Day My Butt Went Psycho||4|
|# of Children's & Youth projects sold||21|
|# of unique countries/regions||25|
|Le Coq de St-Victor||1|
|Un sur 2||1|
|# of Drama projects sold||8|
|# of unique countries/regions||5|
|7 Days in Hell||2|
|Tessa & Scott||11|
|# of Documentary projects sold||6|
|# of unique countries/regions||18|
|List of 40 Countries/Regions||Number of sales|
|Commonwealth of Independent States||2|